Branding and Graphic Standards

This is a draft of our documentation of various branding and graphic standards information.

Nomenclature

The proper name of the organization is East Side Parkways Coalition.

Sometimes abbreviated as ESP or ESPC. This needs to be standardized.

Colors

The current website color palette:

Typefaces

Website

Barlow Condensed (Google)

Printed Matter

Cooper Black

Logos

Here's how to support our efforts:

MEETINGS!

We meet twice each month, 5:45pm at the Delavan Grider Community Center

MAILING LIST!

We send emails to our supporters
two or three times a month

DONATE!

Support ESPC Directly
with a monetary donation

YARD SIGNS!

Show your support
in your front yard

LETTERS!

Tell officials what you think
about the project

EVENTS!

We host public events
in the community

JOIN THE FIGHT!

Become a Plaintiff in ESPC's suit against NYSDOT