This is a draft of our documentation of various branding and graphic standards information.
Nomenclature
The proper name of the organization is East Side Parkways Coalition.
Sometimes abbreviated as ESP or ESPC. This needs to be standardized.
Colors
The current website color palette:

Typefaces
Website
Barlow Condensed (Google)
Printed Matter
Cooper Black for the logotype
??? for the signage
Logos
